![]() The demonstration of MediaLink at CES 2010 shows the unique cross-platform capabilities of Gracenote's products and services, which are able to seamlessly unify the user experience on multiple devices. Being demonstrated for the first time at the 2010 Consumer Electronics Show, MediaLink allows users to access and control their entire media collection from any device, plus simplify and unify the experience between their desktop PC, living room TV, mobile phone and car.Ī pioneer in the digital media industry, Gracenote builds global media management, enrichment and discovery solutions that have been successfully deployed by leaders in the consumer electronics, mobile, PC and automotive industries around the world for more than a decade. ![]() “And because Michael is such a trusted name in that world, the ability to talk to people and the ability for him to talk to our clients about what brands are looking for and how you work with brands - it’s not as transactional of an experience as it is a real relationship build.Consumer Electronics Show (CES) - Illustrating the meaning of true personal media convergence in a way no other company can, Gracenote® today announced it will demonstrate MediaLink, a sophisticated capability built upon Gracenote's powerful platform of digital media management solutions that enables consumers to have a completely unified media experience across multiple devices. ![]() “As the creator economy continues to explode, and as brands want to lean more and more into creators and influencers, it gives us a much bigger seat at the table,” UTA CEO Jeremy Zimmer said over coffee at Le Majestic on Tuesday. Kassan told Semafor that UTA was partially responsible for the buzzed-about 2023 General Motors Super Bowl ad, bringing GM (a UTA entertainment and culture marketing client), Will Ferrell (a UTA client), and Netflix together for the ad.įor UTA, MediaLink’s connections to CMOs has helped give the talent agency’s clients closer access to high-level executives who can greenlight bigger, more lucrative deals. And here in Cannes, at least, where MediaLink’s power is widely acknowledged - and at times resented - the bet seems to be paying off. The $125 million bet on MediaLink is a wager that the convergence between Hollywood talent and advertising - anticipated at least since Michael Ovitz’s CAA won the Coca Cola account in 1990 - is finally being consummated. UTA has pushed beyond Hollywood to sign influencers like The D’Amelios, musicians like Post Malone and Lizzo (who performed at the Tuesday night party) and athletes through Rich Paul’s KLUTCH. (Endeavor also bought, then sold, a share of a top creative agency, Droga5.) UTA, one of the three remaining big Hollywood talent agencies, has found itself in a private-equity-fueled race to keep up with CAA, which recently acquired rival ICM, and with Endeavor, Ari Emanuel’s agency-turned-conglomerate which owns everything from the creative agency 160over90 to WWE. Or, in the words of a favorite Kassan aphorism: “No conflict, no interest.” And therefore I don’t think it’s a conflict.” Because we do it with transparency, and full disclosure. “MediaLink is constantly accused of having hands in everybody’s pockets,” its founder, Michael Kassan, reflected in an interview Monday. The firm seems to get paid by everyone - brands, tech companies, and media companies, one of which pays for the privilege of hosting the party. Clients also have access to the festival’s dominant Tuesday night party at Hotel du Cap-Eden-Roc (Hart and Cooper in attendance), which is sponsored by another MediaLink partner. The firm’s paying customers, including many of the biggest ad spenders in the world, held more than 700 meetings at MediaLink Beach. And MediaLink, famous for having the ad industry wired, really has Cannes wired. Eighteen months ago, UTA acquired the ad industry consulting firm MediaLink. ![]() But the two have one thing in common: They’re clients of the United Talent Agency. It’s not entirely clear how you get the Entertainer of the Year award, or how a hot podcaster winds up in front of all the big spending ad execs. The festival’s other ubiquitous celebrity is Alex Cooper, host of the NSFW Call Her Daddy podcast. The Entertainer of the Year award at the Cannes Lions festival this year went to the comedian and actor, and brand-friendly entrepreneur, Kevin Hart.
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